Hyundai Ranks as Top Automaker in Brand Keys Brand Loyalty Leaders List

Hyundai Motor America is again the top-ranked automaker in Brand Keys’ Customer Loyalty Leaders list. Hyundai is also in the top 20 among all brands and has finished inside the top 20 every year since 2017, based on the Brand Keys Brand Loyalty Leaders survey. Hyundai is the only automotive company awarded a spot in the top 20 in 2022.

With instantly recognizable brands like Apple, Amazon and Google topping the list, Hyundai is in great company as the top car manufacturer on this year’s list. Hyundai has also been ranked first in customer loyalty in the automotive industry for 13 consecutive years in the Brand Keys Customer Loyalty Engagement Index (CLEI) and is a Loyalty Hall of Famer.

“Customer loyalty is one of Hyundai’s most important cornerstones,” 

said Angela Zepeda, Chief Marketing Officer, Hyundai Motor America. 

“It is an honor to be the only automotive company recognized within the top 20. Maintaining brand loyalty is difficult, and Hyundai is dedicated to empowering our customers during every stage of their journey.”

How were the Winning Brands Picked? 

Hyundai Lineup

The 2022 Brand Keys Loyalty Leaders analysis was conducted in August 2022 and assessed 68,125 consumers aged 16–65. Survey respondents self-selected the categories and brands they engage with. The survey is 100 percent consumer-driven and measures both emotional and rational aspects behind each consumer’s decision-making.

Click here for the complete 2022 Top 100 Loyalty Leaders List